Landing pages · Ecommerce · Figma · UX/UI
Web design and landing pages for brands that need to sell better.
I am Erika Alvarado. I design landing pages, ecommerce experiences and Figma interfaces that turn an offer, product or service into a clear, polished and launch-ready digital experience.
Quick proof points before you decide if the service fits your project
Portfolio
Selected work that connects visual judgment, UX and business value.
A curated selection from real work: projects with visual systems, commercial application and enough context to explain the problem, process, solution and value for brands selling services, products or experiences.
Selected work in Figma
Visible proof of process, structure and handoff.
So a website project does not depend on guesswork, the work is organized into clear deliverables: responsive frames, reusable components, prototypes, wireframes and handoff criteria.
Hero, value sections, CTA, cases and contact adapted for desktop/mobile.
Product grids, pricing hierarchy, promotional modules and commercial readability.
Buttons, cards, navigation, badges, forms and base states ready to reuse.
Flow, interaction notes, final assets and clear criteria for product/marketing teams.
Case studies
Selected work for hierarchy, range and commercial value.
Retail, campaigns, email marketing and editorial direction: practical evidence of design that sells through hierarchy, imagery, structure and clarity. The first cases explain role, tools and deliverables so you can understand how Erika thinks through a commercial project.
01 / Signature project
Tempo
Role: visual direction, layout and graphic production. Tools: editorial composition, retouching, grid systems and commercial judgment. Deliverables: catalog/campaign pieces with premium hierarchy, clear reading and a focus on selling the atmosphere, not just the product.
02 / Campaign
Mother's Day Campaign
Role: visual concept, campaign adaptation and hierarchy control. Process: emotional message, family photography, composition and format versions. Deliverables: promotional and OOH pieces with immediate readability.
03 / Art direction
Mother's Day Covers
Role: art direction and cover system. Process: concept, image, message and balance between brand and promotion. Deliverables: commercial cover with aspirational tone and immediate readability.
04 / Event
Plaza Design Holiday Fair
Problem: create recognition for a temporary activation. Process: festive graphic language, color and illustration. Solution: a memorable system for a series of campaign pieces.
05 / Catalog
El Bosque Catalogs
Problem: organize a large amount of product, price and promotion information. Process: modules, photography and commercial calls. Solution: dense pages that still read clearly and sell.
06 / Digital channel
Email Campaign
Problem: move promotional communication into a digital format. Process: information blocks, imagery and visible brand cues. Solution: direct pieces built for conversion and trust.
Difference
Visual judgment and UX for brands that need to launch better and faster.
Good design is not decoration. It decides what people see first, what they read next and what action they should take at the end. I combine hierarchy, Figma, commercial experience and AI-assisted workflows to turn ideas into interfaces, campaigns and deliverables ready to publish.
15+Years of experience
SeniorVisual / lead roles
Services
What Erika can design for your brand.
Landing pages
Pages that present an offer, capture leads, sell a service, launch a campaign or explain a product with hierarchy, visual copy and a clear CTA.
Ecommerce and commercial web
Homepages, categories, product pages, promotional modules, banners, visual systems and commercial readability for product or service brands.
UI/Figma for product
Responsive frames, components, prototypes, visual handoff and interface improvements for teams that need to move quickly without losing judgment.
Deliverables
What a client receives.
Concrete deliverables for brands that need to improve their digital presence, launch a page, sell an offer or organize their web experience.
UX/UI and Figma
Hierarchy, layout, components, prototypes and visual handoff for digital product, landing pages and ecommerce.
Catalogs and product
Layout, photo retouching, product, price, promotion and commercial readability in dense formats.
Landing, email and social
Design for digital channels, campaigns, carousels, banners, email pieces and conversion-oriented content.
Images ready to sell
Cleanup, color, montage, cutouts, backgrounds, composition and final file preparation.
Client and operations
Experience in support, follow-up, coordination and communication to move an idea from brief to final delivery.
AI-assisted workflow
AI used to accelerate research, structure, exploration, content and variants without losing human judgment.
Process
How a project works.
- 01Understand
Goal, audience, channel, references, brand constraints and timeline. The piece starts with a clear function.
- 02Explore
Research synthesis, content structure, wireframes, composition, hierarchy, color and adaptations with AI support when it speeds up the work.
- 03Deliver
Figma frames, prototypes, assets, finals and variants ready to publish, promote or hand off to a product/marketing team.
Agentic design workflow
AI as a design accelerator, not a replacement for judgment.
Research synthesis
AI-assisted organization of briefs, references, audience insights and opportunities before design begins.
UX exploration
Fast exploration of structure, wireframes, content and variants so the design direction is chosen with more context.
Figma handoff
Final design with hierarchy, responsive frames, visual components and clear deliverables for remote teams.
About
A designer with a strong foundation in agencies, retail, digital campaigns, visual product work and client service.
I have worked across design, photo retouching, catalog layout, social media, email marketing, landing pages, campaigns and operational coordination for commercial accounts. Today I focus that experience on product/web design, Figma, UX/UI and AI-assisted workflows for digital brands. My background includes Komunik Group, Publicitas, Adrian Yepez Nutrition & Fitness, Gal Studio Fitness and Megatours.
Senior design, photo retouching and catalogs for Riostore.
Senior design, retouching and catalogs for Muebles El Bosque.
Visual marketing, retouching, design, social media and direct client support.
Reception, client service, visual communication and operational support.
Event coordination, visual communication and pieces for commercial experiences.
Social proof
Real experience behind the service.
Riostore
RetailCatalog and productSenior design, photo retouching, catalog layout and commercial pieces for retail.
Muebles El Bosque
FurnitureCommercial productionCatalogs, product, promotions and visual pieces for furniture communication and sales.
Adrian Yepez
FitnessDigital marketingSocial media, design, retouching, commercial content and direct client communication for a service brand.
Gal Studio
Fitness studioOperations + brandClient service, reception, visual support and operational coordination with direct client contact.
Verifiable proof
More confidence before commissioning a page.
Credibility does not depend on promises. The page makes clear what experience can be verified, what evidence Erika can show and how that experience translates into web design, landing pages and ecommerce.
Work that can be explained on a call
The selected cases make it possible to explain brief, role, process, deliverables, commercial judgment and adaptation to web/product design without relying only on beautiful images.
Professional context that can be checked
Riostore, Muebles El Bosque, Adrian Yepez, Gal Studio and Megatours serve as reference points for experience in retail, campaigns, digital work and client-facing operations.
Project review with evidence
On a call, she can show source files, versions, layout decisions, retouching, final pieces and how that experience translates into Figma, landing pages and ecommerce.
Project audit
What a client can review in 15 minutes.
The page gives a clear starting route: not only looking at portfolio pieces, but understanding what problem the brand has, what design decision makes sense and how that work translates into product/web design.
Reference review
Review Tempo, catalogs, campaigns and email pieces with brief context, visual hierarchy, final format and commercial judgment.
Figma / UX conversation
Connect the brand's needs with responsive frames, components, handoff, ecommerce, landing pages and interface decisions.
Process evidence
Show files, versions, final pieces, retouching, format adaptations and professional references when requested.
Project scope
Turn the conversation into a clear scope for a landing page, ecommerce, commercial website, UI/Figma, visual marketing or senior digital production.
Call checklist
- Business goal and main audience.
- Offer, product or service that needs to sell better.
- Visual references, current brand and technical constraints.
- Expected deliverables: Figma, landing page, ecommerce, assets or handoff.
FAQ
Questions before commissioning a project.
What services does Erika offer?
Landing pages, visual ecommerce, UI/Figma, homepage redesigns, digital campaigns, commercial pieces and handoff for marketing or product teams.
What types of brands is this for?
Professional services, ecommerce, retail, fitness, travel, personal brands and businesses that need to look clearer, more trustworthy and easier to buy from.
What makes the service different?
It combines design, retouching, retail, catalogs, campaigns, landing pages, Figma, commercial judgment and AI-assisted workflows. It is not just about making pretty visuals.
Can the work be remote?
Yes. Erika can work with clients in Ecuador, LatAm or remote teams with a clear scope, defined deliverables and communication by email or call.