Landing pages · Ecommerce · Figma · UX/UI
Landing pages and ecommerce design for brands ready to sell clearly.
I am Erika Alvarado. I turn messy offers, product catalogs and service ideas into polished Figma-ready web experiences: clear structure, stronger visuals and launch-ready assets.
Quick proof points before you decide if the service fits your project
Services
What Erika can build around your offer.
Landing pages
Pages that make the offer obvious, guide the reader and give them one clear next step: book, buy, ask or apply.
Ecommerce and commercial web
Homepages, categories, product pages, promo modules and banners that make products easier to scan, compare and buy.
UI/Figma for product
Responsive frames, components, prototypes and handoff notes for teams that need a clean design direction before build.
Deliverables
What you get at the end.
A clearer offer, a polished design system and the files needed to move from idea to launch without guessing what goes where.
UX/UI and Figma
Hierarchy, layout, components, prototypes and visual handoff for digital product, landing pages and ecommerce.
Catalogs and product
Layout, photo retouching, product, price and promo hierarchy for pages with a lot to sell.
Landing, email and social
Design for digital channels, campaigns, carousels, banners, email pieces and conversion-oriented content.
Images ready to sell
Cleanup, color, montage, cutouts, backgrounds, composition and final file preparation.
Client and operations
Experience in support, follow-up, coordination and communication to move an idea from brief to final delivery.
AI-supported exploration
AI helps speed up research, structure and variants. Erika still makes the hierarchy, visual and handoff calls.
Process
How a project works.
- 01Understand
Goal, audience, channel, references, brand constraints and timeline. The piece starts with a clear function.
- 02Explore
Research synthesis, content structure, wireframes, composition, hierarchy, color and adaptations with AI support when it speeds up the work.
- 03Deliver
Figma frames, prototypes, assets, finals and variants ready to publish, promote or hand off to a product/marketing team.
Agentic design workflow
AI speeds up the early work. Erika makes the design decisions.
Research synthesis
Briefs, references, audience notes and opportunities organized before design begins.
UX exploration
Fast exploration of structure, wireframes, content and variants so the design direction is chosen with more context.
Figma handoff
Final design with hierarchy, responsive frames, visual components and clear deliverables for remote teams.
Portfolio
Selected work with real commercial use.
Retail, campaigns, catalogs, email pieces and web-ready systems. Strong images matter, but the work has to help someone understand, trust and act.
Selected work in Figma
Visible proof of process, structure and handoff.
Before build, the work is organized into responsive frames, reusable components, prototypes, wireframes and handoff notes.
Hero, value sections, CTA, cases and contact adapted for desktop/mobile.
Product grids, price hierarchy and promo modules built for quick scanning.
Buttons, cards, navigation, badges, forms and base states ready to reuse.
Flow, interaction notes, final assets and clear criteria for product/marketing teams.
Case studies
Selected work for hierarchy, range and commercial value.
Retail, campaigns, email marketing and editorial direction: evidence that Erika can handle dense commercial information and make it easier to read, trust and act on.
01 / Signature project
Tempo
Role: visual direction, layout and graphic production. Tools: editorial composition, retouching, grid systems and commercial judgment. Deliverables: catalog/campaign pieces with premium hierarchy, clear reading and a focus on selling the atmosphere around the product.
02 / Campaign
Mother's Day Campaign
Role: visual concept, campaign adaptation and hierarchy control. Process: emotional message, family photography, composition and format versions. Deliverables: promotional and OOH pieces with immediate readability.
03 / Art direction
Mother's Day Covers
Role: art direction and cover system. Process: concept, image, message and balance between brand and promotion. Deliverables: commercial cover with aspirational tone and immediate readability.
04 / Event
Plaza Design Holiday Fair
Problem: create recognition for a temporary activation. Process: festive graphic language, color and illustration. Solution: a memorable system for a series of campaign pieces.
05 / Catalog
El Bosque Catalogs
Problem: organize a large amount of product, price and promotion information. Process: modules, photography and commercial calls. Solution: dense pages that still read clearly and sell.
06 / Digital channel
Email Campaign
Problem: move promotional communication into a digital format. Process: information blocks, imagery and visible brand cues. Solution: direct pieces built for conversion and trust.
Difference
Strong visuals are only useful when the page knows what to say first.
I combine hierarchy, Figma, retail experience and web design so the visitor understands the offer, trusts the brand and knows what to do next.
15+Years of experience
SeniorVisual / lead roles
About
A designer shaped by agencies, retail, campaigns, product visuals and client service.
I have worked across design, photo retouching, catalog layout, social media, email marketing, landing pages, campaigns and operational coordination for commercial accounts. Today I use that background for web design, Figma, UX/UI and AI-supported workflows for digital brands. My experience includes Komunik Group, Publicitas, Adrian Yepez Nutrition & Fitness, Gal Studio Fitness and Megatours.
Senior design, photo retouching and catalogs for Riostore.
Senior design, retouching and catalogs for Muebles El Bosque.
Visual marketing, retouching, design, social media and direct client support.
Reception, client service, visual communication and operational support.
Event coordination, visual communication and pieces for commercial experiences.
Social proof
Real experience behind the service.
Riostore
RetailCatalog and productSenior design, photo retouching, catalog layout and commercial pieces for retail.
Muebles El Bosque
FurnitureCommercial productionCatalogs, product, promotions and visual pieces for furniture communication and sales.
Adrian Yepez
FitnessDigital marketingSocial media, design, retouching, commercial content and direct client communication for a service brand.
Gal Studio
Fitness studioOperations + brandClient service, reception, visual support and operational coordination with direct client contact.
Verifiable proof
Proof before you commission a page.
You can review real work, ask about the role behind each piece and see how that experience translates into landing pages, ecommerce and Figma handoff.
Work that can be explained on a call
The selected cases make it possible to explain brief, role, process, deliverables and adaptation to web/product design without relying only on beautiful images.
Professional context that can be checked
Riostore, Muebles El Bosque, Adrian Yepez, Gal Studio and Megatours serve as reference points for experience in retail, campaigns, digital work and client-facing operations.
Project review with evidence
On a call, she can show source files, versions, layout decisions, retouching, final pieces and how that experience translates into Figma, landing pages and ecommerce.
Project audit
What a client can review in 15 minutes.
Send the current site, product, catalog or service offer. In one short review, the project becomes easier to scope: what needs to change, what should be designed and what files are needed.
Reference review
Review Tempo, catalogs, campaigns and email pieces with brief context, visual hierarchy, final format and commercial judgment.
Figma / UX conversation
Connect the brand's needs with responsive frames, components, handoff, ecommerce, landing pages and interface decisions.
Process evidence
Show files, versions, final pieces, retouching, format adaptations and professional references when requested.
Project scope
Turn the conversation into a clear scope for a landing page, ecommerce, commercial website, UI/Figma, visual marketing or senior digital production.
Call checklist
- Business goal and main audience.
- Offer, product or service that needs clearer presentation.
- Visual references, current brand and technical constraints.
- Expected deliverables: Figma, landing page, ecommerce, assets or handoff.
FAQ
Questions before commissioning a project.
What services does Erika offer?
Landing pages, visual ecommerce, UI/Figma, homepage redesigns, digital campaigns, commercial pieces and handoff for marketing or product teams.
What types of brands is this for?
Professional services, ecommerce, retail, fitness, travel, personal brands and businesses that need to look clearer, more trustworthy and easier to buy from.
What makes the service different?
It combines design, retouching, retail, catalogs, campaigns, landing pages, Figma and AI-supported exploration. The result is a page with structure, not a prettier surface with weak messaging.
Can the work be remote?
Yes. Erika can work with clients in Ecuador, LatAm or remote teams with a clear scope, defined deliverables and communication by email or call.